"Character is destiny"
This has been a known truth since the dawn of civilized man. The quote is credited to Heraclitus, a pre-Socratic Greek philosopher: 535-475 BC.
It's even more true today.
Character-based leadership is stepping up to lead, not to just to be leading, but to make the world a better place—a much better place.
A leader of character is a leader who intends to positively influence others, or influence others in a virtuous way with the ultimate goal to have a positive impact on the world.